When companies post job ads on social media, the platform's algorithm decides which users see them. That delivery process is not always fair.
Noon, M. F. A., Kroon, A. C., van der Goot, M. J., Vliegenthart, R., & van Selm, M. (2026). Bias in automated job advertisement delivery: The effect of stereotypical gender and age framing across European countries.
You will see real-style job ads as they might appear on a social media platform in different European countries.
For each ad, guess which demographic group the algorithm delivered it to more heavily: mostly women, mostly men, or roughly equal.
We will visit five countries. You might be surprised how much geography and culture shape algorithmic outcomes.
Who saw this ad more?
Average delivery split by country, across all ads tested