Job ads frame roles using different kinds of language.
The framing is more subtle than you might expect.
Researchers classify job ad language into two categories:
Warmth . caring, supportive, collaborative, empathetic, nurturing
Competence . decisive, analytical, ambitious, innovative, strategic
You will read realistic job ads from five sectors. Each ad mixes both types of language, but one category dominates. Your task is to identify which framing leads the ad. After each sector, you will see what the research actually found.
Does this ad lean more toward warmth or competence framing?
Warmth vs. competence framing in job advertisements